Toronto Arrows hires LP/AD
Major League Rugby team the Toronto Arrows has retained LP/AD of Toronto to handle its promotional activities in advance of the league’s 2021 season. The assignment includes social media activities as well as creative and promotional support. The agency’s first work for the team will debut in February.
“While Toronto, and Canada in general, has largely been viewed as a traditional sports market, the last few years have seen a great deal of disruption in this space,” said Bill Webb, president and general partner of the Toronto Arrows. “Despite being new to Toronto’s diverse sports landscape, we’re emerging from the pandemic strong, hungry, and well-positioned for growth. We recognize that the opportunity for rugby in Canada has never been greater. We plan to strike while the iron is hot, and doing so, to partner with an organization that’s nimble, local and experienced as we work to achieve our ambitious goals. LP/AD is a perfect fit.”