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FitTrack breaks new campaign

FitTrack, a maker of fitness measurement technology products, has begun a new advertising campaign called “Live Your True Health.” Developed by The Garden of Toronto, the campaign is running in the United States, France and Spain. According to the company, the campaign is intended to counter misconceptions about health and weight. It includes an online video called “One Size Fit One” that depicts real people of various sizes demonstrating their athletic abilities. This is being accompanied by television commercials, influencer activities and social media content using copy such as “Checking Your LBS is BS,” “Turn the Scales on Weight” and “Take the Pounds off the Pedestal.”

“The campaign takes a firm stance against the misinformation spread by the health and fitness industry that your weight is synonymous with your health,” said Shari Walczak, co-founder of The Garden. “By showcasing real people of all shapes and sizes doing extraordinary, athletic things with their bodies, we busted the weight stereotype and reshaped perceptions of health.”

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