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Rock-It sells Fourth Floor Management

Rock-It Promotions of Toronto has sold its influencer marketing subsidiary Fourth Floor Management to Shine Talent Group, also based in Toronto. According to the agency, the sale will allow Rock-It to focus on public relations. Fourth Floor founder Debra Goldblatt-Sadowski will remain with the agency as an advisor during the two-year transition period. Shine represents approximately 90 celebrities, athletes and social media personalities. It has additional offices in Los Angeles and Montreal.

“Six years ago, we started Fourth Floor Management to service a noticeable gap in the Canadian market,”  said Goldblatt-Sadowski. “We are extremely proud of what we built and have learned a tremendous amount about influencer relations, strategic campaigns and partnerships. I am confident Shine are the front runners in the influencer management field in Canada and will take our talent and the legacy of Fourth Floor Management to the next level. We will continue to specialize in PR campaigns for our clients and work closely with the Shine team for future collaborations.”

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