Iovate Health Sciences hires Opinionated
Iovate Health Sciences, a sports nutritional supplement company based in Oakville, ON, has retained Opinionated Group of Portland, OR as the creative agency of record for its Six Star Pro Nutrition product line. The firm won the account in a competitive search process. The assignment includes advertising, packaging, brand identity, content creation and strategy for the brand.
“In its relatively short history, Opinionated has worked with some of the world’s biggest corporate titans, telling inspiring stories about how sports connect us through our favorite brands,” said Jarrod Jordan, chief marketing officer at Iovate. “Six Star has proven itself to be a winner on the shelves, with athletes and in locker rooms. We believe Opinionated will help us take our marketing efforts to the next level.”