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1Milk2Sugars gains two clients

Toronto-based 1Milk2Sugars has recently gained two new clients. Cosmetics company E.L.F. Cosmetics and beauty products company Keys Soulcare have retained the firm as their public relations agency of record in Canada. E.L.F. specializes in “inclusive, accessible, vegan and cruelty-free” beauty products, while recently-launched Keys Soulcare specializes in “clean, cruelty-free, dermatologist-developed products.”

“Our confidence in 1Milk2Sugars extends from the agency’s solid track record in beauty and knowing we are aligned on core values of inclusion, individuality and empowerment,” said Patrick O’Keefe, vice-president of integrated marketing communications at E.L.F. “We are thrilled to begin working with the Sugars and look forward to the team putting its signature talent and creativity to work for our brand.”

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