Swiss Chalet sponsors Hockey Canada
By Adnews Staff
Restaurant chain Swiss Chalet has signed a sponsorship agreement with Hockey Canada. Through this four-year deal, Swiss Chalet will become an “international marketing partner” of Hockey Canada, the official restaurant sponsor of the organization and the presenting sponsor of its “Countdown to Puck Drop” program for international competitions. Swiss Chalet will also create a minor hockey award program focused on fostering teamwork at local hockey associations.
“As Canada’s iconic family restaurant, we are committed to serving the needs of all forms of family, including friends and teammates who feel like family,” said Ally Tosello, senior director of marketing at Swiss Chalet. “We are proud to create comfortable environments where Canadians can be themselves, relax and spend time with those they love, at our home or theirs. Through our partnership with Hockey Canada, we will continue to promote the importance of community, inclusivity and generosity that Swiss Chalet stands for.”