Captivate, Portl Media launch new service
Toronto-based out-of-home media company Captivate has launched a new service called Captivate Ride in association with Portl Media. Captivate will act as the sales representative for Portl, which specializes in digital displays mounted in rideshare cars. This inventory consists of approximately 1,000 digital displays in Uber and Lyft vehicles in Toronto and Vancouver.
“As consumers readjust their daily routine, it’s imperative to meet them along their entire journey,” said Barb Huggett, general manager of Captivate Canada. “We are excited to partner with an innovative company like Portl Media to deliver another impactful environment for advertising partners to reach valuable consumers during moments of work, live and play.”