Bruush signs promotional deal with Kevin Hart
Vancouver-based electric toothbrush company Brüush Oral Care has signed a promotion agreement with comedian Kevin Hart. Hart is currently appearing in a digital campaign for the product intended to raise awareness of the brand in North America. It consists of three holiday-themed videos, with additional executions planned for 2021. The campaign was developed jointly by brand strategy agency August and creative agency Behaviour. It is being supported with social media content. Media work is being handled by Jungle Media, with public relations by August Strategy in Canada and Amanda Smeal in the US.
“We couldn’t dream of a better partner than Kevin,” said Aneil Manhas, CEO of Brüush. “We believe the brand’s stories are best told through smiles and Kevin makes people smile like no other. He is genuinely invested in our brand and together we will accelerate its potential. He is completely aligned with our mission to disrupt the oral care industry in North America. We are excited and humbled to bring him aboard as a strategic investor and partner.”