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Tim Hortons begins Snowpeople campaign

Tim Hortons has begun a holiday season campaign called “Snowpeople.” Developed by Gut, the campaign consists of television, digital and social media advertising, as well as web content at <>. The creative depicts 21 snowperson designs submitted by individuals and families nationally that reflect their history, heritage and culture. According to the company, the effort is intended to illustrate how “no matter how different we are, we are all made of the same snow.”

“When we set out on a journey to explore special moments in the lives of Canadian families, we thought the best way to do so was by hearing from them directly,” said Hope Bagozzi, chief marketing officer at Tim Hortons. “The snowpeople submissions we received were incredibly powerful and showcased just how important it is for everyone to appreciate moments that bring us together.”

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