Ikea conducts Gingerbread Home promotion
Home furnishings retailer Ikea has begun a holiday-themed promotion called the “Gingerbread Höme.” The effort consists of a collection of downloadable stencils that can be used to create miniature gingerbread versions of a range of Ikea furniture to place in a gingerbread house. Products include a chair, a bedframe, a bookshelf and others. The stencils are located at <http://www.ikea.ca/holiday>.
The promotion will include the participating of four Canadian influencers who will display their gingerbread houses online beginning on Dec. 14. This will be supported with social media content and loyalty program communications.
In addition, during the month of December consumers at Ikea stores can enter a draw to win a set of stencils and a $100 Ikea gift card by scanning their loyalty card at checkout. One prize will be awarded per participating store. The promotion was developed by Rethink, with media work by Carat and contest support from Wunderman.