RYU Apparel begins holiday campaign
Vancouver-based athletic apparel company RYU Apparel has begun a North American holiday advertising campaign in association with Zoom Media. The initiative consists of video advertising on the company’s GymTV displays in approximately 5,000 health clubs, as well as mobile advertising, social media content and email communications. According to the company, the campaign is aimed at consumers “living active lifestyles that seek out advice, motivation, and positivity.” The campaign promotes the launch of a new product line called the Ethos Collection.
“We at Zoom Media are thrilled to be partnering up with the team at RYU. RYU is all about respecting ourselves, our environment, and others,” said Zoom owner François de Gaspé Beaubien. “They enable human performance and seek to engage the fitness enthusiast. RYU’s objective is to create the most comfortable and technically advanced training gear in the world. Their apparel is best in class for facilitating the athlete within each of us and we are honored to bring RYU’s excellence to our ‘Generation Active’ audience.”