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Pattison Outdoor debuts new billboard in Toronto

Toronto-based out-of-home media company Pattison Outdoor has installed a new dual-sided digital billboard next to the Gardiner Expressway, west of Dufferin St. in that city. The billboard measures 16-feet by 56-feet and makes use of 13.3 mm LED screens to provide high resolution imagery. It is visible to traffic traveling east and west and is exposed to approximately four million viewers per day. The sign will be serviced in association with Media Resources.

“As innovators in Digital Out-of-Home, we are excited to introduce our newest Digital Superboard strategically positioned in the heart of Toronto, offering our clients maximum visibility and impact,” said Nicholas Campney, director of leasing and legislation at Pattison. “At 896 square-feet, this dynamic dual-sided digital superboard will provide wide-viewing angles and stunningly detailed image quality intended to generate maximum exposure for commuters travelling along the Gardiner Expressway. This premium location serves as a perfect opportunity to place advertisers in front of mass audiences travelling in and out of the downtown core.”

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