Atedra forms agreement with NYIAX
Atedra, a digital out-of-home media company based in Toronto, has formed an agreement with NYIAX of New York. The company operates a contract management service that provides advertisers and publishers a means to buy, sell and trade advertising contracts in a marketplace built on technology used by the NASDAQ stock exchange. The agreement will allow advertisers to reserve or buy future Atedra inventory using the NYIAX marketplace.
“Through the NYIAX marketplace, our partners now have access to top advertisers sourced across today’s major advertising holding companies and leading independent agencies,” said Atedra president and CEO Pierre-Antoine Fradet. “From today on, our partners can now reap the rewards of the future of advertising as we help them benefit from DOOH futures investing on the NYIAX platform.”