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Goldie Hawn Foundation hires Le Parc

The Goldie Hawn Foundation of Los Angeles has retained Le Parc, the design division of Toronto-based Juniper Park TBWA, to develop a brand identity for its MindUp program. The program seeks to provide children with information about maintaining mental calm and preparing for learning. The branding will debut yearly next year.

“It has always been a key focus of ours to work with organizations that strive to impact our world positively,” said Nathalie Cusson, creative director of design at Le Parc. “We’re thrilled to have the opportunity to work with Goldie and the team to bring this important program and her forward-thinking vision to life through design.”

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