Quebecor Out-of-Home debuts virtual tour
Quebecor Out-of-Home of Montreal has introduced a new service that allows advertisers to take a virtual tour of its inventory of street furniture displays. Called the “Street-Level Tour,” the interactive presentation can be experienced by potential advertisers either on their own or with the guidance of an account manager. It covers standard transit shelters, digital transit shelters, solar-powered transit shelters and marquees. The system, which focuses on the Montreal area, was developed in-house. It is located at <https://www.virageaffichage.ca>.
“Choosing a transit shelter for an advertising strategy is a bit like buying a home,” said Patrick Jutras, chief advertising officer at Quebecor. “You want to find the best partner who can give you the best visibility with the target audience and the infrastructure that best suits your needs. We are innovating so our advertisers can explore the scope of our services and the multitude of opportunities and advantages that our out-of-home advertising faces afford, while complying with the public health guidance.”