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SodaStream breaks holiday campaign

Sparkling water maker SodaStream has begun a holiday season campaign. The campaign features hip-hop performer Snoop Dogg and encourages consumers to spend the holidays “enjoying the small meaningful things,” according to the company. The initiative also seeks to convey an environmental message by including an animated sea turtle in the creative who describes the benefits of reusable SodaStream bottles over disposable plastic beverage bottles. SodaStream is a division of PepsiCo.

“At SodaStream we always encourage people to make a positive change,” said SodaStream global chief marketing officer Karin Schifter Maor. “This year we really went all in to deliver a campaign everyone can relate to, a campaign on what’s important. SodaStream is the ultimate small change to reduce single-use plastic waste, and Snoop Dogg is a great partner to help widely spread this message in a fun way.”

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