Air Canada begins Gift of Travel campaign
Montreal-based Air Canada has begun a social media campaign called “Gift of Travel” featuring “inspirational stories of Canadians making a difference in their communities during COVID-19.” The initiative will also raise funds and Aeroplan loyalty points for charitable organizations nationally. From Dec. 7 to 13, members of the program who donate points to the Air Canada Foundation Hospital Transportation Program will have their donations matched by the company.
In addition, on Dec. 1, the foundation will conduct an online “Gift of Travel Auction,” which will featuring appriximately 100 aviation items and travel-related experiences, such historical aviation objects, a flight in an aircraft simulator, a children’s ride-on airplane, a private dinner event catered by an Air Canada chefs, and others. The proceeds will be distributed by the foundation to Canadian charitable organizations focused on the health and wellness of children and youth.
“Canadians from across the country have shown remarkable resilience, solidarity and generosity in the face of COVID-19 and we were inspired hearing stories of people who dedicated their time and energy to caring for others, making a memorable impact on other people’s lives,” said Arielle Meloul-Wechsler, chief human resources and communications officer at Air Canada. “We are proud to launch this campaign with our ‘Gift of Travel’ video featuring heartwarming stories of community heroes and share the gift of travel through a message of hope and optimism from our employees as we all look forward to brighter days ahead. We are also proud to continue our long-standing effort through the Air Canada Foundation in supporting communities through its inaugural Gift of Travel auction and the annual Aeroplan Matching Campaign.”