No Frills begins Haulerverse campaign
By Adnews Staff
Loblaw Companies has begun a promotion for its No Frills grocery store chain. Developed by John St. of Toronto, the promotion consists of an animated video called “The Haulerverse.” The 60-second video depicts a group of comic book-style characters called the Haulers, who fight to defeat high grocery prices. The video is accompanied by additional digital content at <http://www.nofrills.com/haulerverse>.