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Air Miles begins It's-Been-A-Year Event

Loyalty program Air Miles has begun a promotion called the "It's-Been-A-Year Event” for its members. During the promotion, program participants will be offered a series of products for fewer loyalty points than usual. According to the company, the initiative will feature approimately 1,600 discounted offers. These will be available for five percent or 10% fewer points, depending on to which level of the loyalty program the consumer belongs. The promotion will run until the end of the year.

“We recognize how challenging this year has been for many Canadians,” said Blair Cameron, president of Air Miles. “As we looked at the sustained growth we are experiencing in merchandise redemptions, we saw an opportunity to double down on our commitment to rewarding Canadians every day by making products from every category of our merchandise catalogue available for fewer miles. More than ever, we want our collectors to experience the value and flexibility that exists with our program, especially now, when many Canadians are simply looking for a break.”

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