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Reprise launches Reprise Commerce division

New York-based Reprise, a subsidiary of IPG Mediabrands, has launched a new global division called Reprise Commerce that will specialize in electronic commerce. According to the company, the division combines e-commerce media services with retail expertise. It will develop strategies that encompass online retail elements, supply chain and warehousing components, as well as direct-to-consumer communications. IPG Mediabrands is a subsidiary of Interpublic Group.

“Reprise Commerce is able to combine the in-depth retail expertise of a boutique e-commerce agency with the scale and integrated performance marketing capabilities of our global Reprise network,” said Reprise global CEO Dimitri Maex. “This means our clients get the best of both worlds and no longer have to treat e-commerce as a separate silo. It also means we can optimize their e-commerce investments more effectively between e-commerce platforms and more holistically across the entire digital media spectrum.”

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