Lung Health Foundation resumes The Toker campaign
The Lung Health Foundation of Toronto has begun a campaign called “The Toker” intended to raise awareness among young consumers of the risk of lung harm due to cannabis smoking. This is the second year of the campaign, which is funded by Health Canada. It features an animated superhero character who appears in a series of online videos, as well as a website at <http://www.thetokeronline.ca>.
“It was important for us to consider how The Toker can continue to reach young Canadian adults in a meaningful way and the pandemic we are all experiencing certainly added another layer to that,” said George Habib, president and CEO of the Lung Health Foundation. “By connecting with young Canadians online through funny, light-hearted interactions, we hope to encourage them to learn more about the impact cannabis smoke can have on their lungs in an organic, yet impactful way.”