Leading Outdoor joins COMMB
By Adnews Staff
Leading Outdoor of Calgary has joined the Canadian Out of Home Marketing and Measurement Bureau. COMMB will measure and report on the audiences for the company’s 12 digital displays in the Calgary area.
“We pride ourselves on delivering an industry leading digital product to our buyers and being a member of COMMB further enhances our position in the Calgary market,” said Vance Macdonald, president of Leading Outdoor. “Our membership in COMMB allows us to provide our advertisers with audiences measured using the highest industry standards.”