Interpublic Group debuts IPG DXTRA
By Adnews Staff
Interpublic Group of New York has launches a new umbrella organization called IPG DXTRA that will take the place of its Constituency Management Group. The entity will serve as the holding company for an international group of 28 marketing services and agency brands, including Weber Shandwick, Golin, Octagon, FutureBrand and Jack Morton. The reorganization is intended to improve efficiency and collaboration between these agencies. Together, these agencies provide services including public relations, experiential marketing, sports and entertainment marketing, branding, digital marketing, social content creation, influencer marketing and others.
“Independently, each agency is a powerhouse,” said Andy Polansky, chairman and CEO of IPG DXTRA. “When we bring any combination of this group together to solve for a client, we make great work and create extraordinary impact. We have seen how uniquely configured agency solutions and diverse teams can bring powerful business results. IPG DXTRA is built to deliver a highly strategic, focused approach to real integration. It's a collaborative model that melds the power and vision of specialized organizations in a way that honors their differences and maximizes client investment.”
Companies that are part of IPG DXTRA include Advantage, Cappuccino, Current Global, DeVries Global, DNA Communications, Flipside, Frukt, FutureBrand, Futures Sport & Entertainment, Genuine, Golin, Hugo & Cat, ITB, Jack Morton, KRC Research, Milkmoney, Octagon Sports & Entertainment, Powell Tate, Prime Weber Shandwick, R&CPMK, Resolute Digital, ReviveHealth, That Lot, The Brooklyn Brothers, United Minds, UXUS, Virgo Health and Weber Shandwick.