WonderBra begins new brand campaign
Hanesbrands has begun a Canadian campaign for its WonderBra brand promoting a new product line called New Wave. Developed by design agency Imago of Montreal, the digital initiative focuses on “camaraderie between women.” It consists of a series of videos supported by digital media elements and influencer activities.
“This marks a new beginning for WonderBra,” said Vickie Émond, artistic director at Imago. “A refreshing portrayal of the female body in all its shapes, sizes and stages. It’s a modern message. The imagery, background and tone are simple and straightforward and our goal, ultimately, was to touch and inspire.”