Egale Canada conducts Coming Out Loud campaign
Egale Canada, an organization that works for foster LGBT human rights, recently conducted a campaign called “Coming Out Loud” to coincide with National Coming Out Day. Developed by Cossette, the initiative consisted of billboard advertising in the Greater Toronto Area featuring three Canadians expressing their sexual or gender identity. Participating media companies included Pattison, Outfront, UB Media, AllVision and Bell Media, which placed the executions in locations where the individuals’ friends and family were most likely to see them. The billboards were accompanied by online information, an online video, social media content, influencer activities and media relations. The campaign ran from Oct. 5 to 11.
“Everyone has a unique experience and set of circumstances that determines how they live as their authentic self,” said Helen Kennedy, executive director at Egale. “Coming out to your loved ones is never a one-size-fits-all process, and the aim of this campaign was to not only celebrate those that decided to come out, but to signal to the community that Egale is here to support those who need it.”