New president at Cossette Media
Cossette Media of Toronto has promoted Axel Dumont to the position of national president. He joined the agency in 2019 as general manager of its Quebec and East regions. Prior to that, he was president of GroupM and managing director of MEC. Dumont has also worked at Initiative, MediaCom and Optimedia. Outgoing president Joseph Leon will remain CEO of Vision7 Media, subsidiaries of which include Cossette Media, Jungle Media, Magnet and Impact Research.
“Axel is a modern leader who brings unique global experience to the table, critical as we continue to grow both regionally and internationally,” said Leon. “In his short time here, Axel has brought fresh thinking and momentum to Cossette Media’s Quebec and East business. He is a transformative leader who understands the evolution of the media category and the critical role that media agencies can and must play in the wider marketing ecosystem.”