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TikTok conducts first Canadian ad campaign

Social media service TikTok has begun its first advertising campaign in Canada. Called, “It Starts on TikTok,” the campaign “celebrates diversity, trends, stories, conversations and more” that can be found on the service. The effort also highlights the cultural and social impact of this content. The campaign includes social media content as well as digital, out-of-home and television advertising. The 30-second television commercial features three Canadian TikTok content creators.

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