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New Look debuts new branding in campaign

Eyewear retailer New Look has begun a rebranding initiative highlighting its expertise, passion and the value it places on design. Developed by Lg2 of Montreal, the assignment included a new brand identity and a campaign to introduce it to consumers, accompanied by in-store and online materials. The campaign also includes posters, videos and social media content. The creative features a lynx spokescharacter.

“As a national leader in eyewear and eye care, New Look's role is to anticipate change and to be proactive, in order to elevate the customer experience,” said Jean-Michel Maltais, senior omnichannel vice-president at New Look Vision Group. “Our passionate team of nearly 800 vision experts has been providing quality eye care for more than 30 years. Now we are modernizing, with the introduction of a renewed consumer experience and exclusive technological solutions that focus on our promise of expertise and smart design. This kind of undertaking could only be possible working with a local company that, like us, puts customer experience first and foremost.”

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