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Mirable debuts Virtual Santa service

Toronto-based marketing company Mirable has introduced a Christmas-themed service called “Virtual Santa.” Described by the company as an immersive virtual reality experience, participants can play games, watch dancing elves and reindeer, visit a candy shop and take a photograph with Santa Claus. The agency intends to license the presentation to businesses promoting brands during the holiday season, particularly shopping malls.

“We designed Virtual Santa to address a multitude of customer and business needs, and it is the most magical marketing solution for the holiday season,” said Mira Kopanarov, director of marketing and business development at Mirable. “We believe it is time to innovate how we do marketing during this special time of the year. Brands and marketers have a fiduciary duty to provide customers with a more sophisticated experience. Having a product or a service is no longer enough. Neither is just omni-channel marketing. We are entering an era of omni-powerful marketing. Brands need to provide powerfully-charged and meaningful experiences.”

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