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UNICEF Canada begins Halloween Walk-a-thon campaign

Humanitarian organization UNICEF Canada has begun a Halloween-themed fundraising campaign called the “Halloween Walk-a-thon.” Developed by Juniper Park TBWA of Toronto, the initiative encourages Canadian families to raise funds for children in need by organizing a walk-a-thon in their neighbourhoods during the month of October. Participants can register and set up a personalized fundraising page at <>. Participants who sign up by Oct. 9 will receive a package including a Halloween Hero card with a QR code to help collect digital donations. The effort is being promoted with online video and online banner ads. Media work is being handled by PHD Canada, with public relations support from Rachael Collier PR.

“Kids have sacrificed some of their childhoods to help stop the spread of COVID-19,” said Rowena Pinto, chief program officer at UNICEF Canada. “They’ve missed school, sports, graduations and other milestones of being young. The UNICEF Halloween Walk-a-thon offers families a safe, unique opportunity to celebrate Halloween while helping protect the world’s most vulnerable children from the ravages of the pandemic. It allows kids to help other kids, but also allows them to just be kids themselves.”

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