Naked Grape begins content promotion with CTV
Arterra Wines Canada has begun a content marketing promotion with CTV for its Naked Grape brand. Called “Love in 60,” the effort consists of five sponsored segments that will air during reality program Love Island beginning Sept. 29. The segments will be hosted by CTV personality Lainey Lui and will take the form of a speed dating meeting between one person and three prospective matches, each lasting 60 seconds. The participant’s selection will be revealed in the final segment. The promotion includes social media support on Twitter, Facebook and Instagram.
“A first-of-its-kind, ‘Love in 60' showcases our ability to tailor campaigns for Canadian brands while complementing CTV’s programming,” said Justin Stockman, vice-president of brand partnerships and client strategy at CTV. “We’re thrilled to be working with Naked Grape on this unique partnership that continues to demonstrate our strength as Canada’s leading content creation company.”