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ESET begins Guilty Pleasures campaign

Toronto-based information technology security company ESET has begun a new marketing campaign called “ESET Guilty Pleasures.” The campaign focuses on online privacy protection using the theme that “we all have things we love that we don’t exactly want to share with everyone.” It includes an online contest featuring television personality Marc Saltzman, the winners of which will receive $100 gift cards from Best Buy. Consumers can enter by submitting their own guilty pleasures via Twitter. The contest will be accompanied by television, radio and digital advertising using the tagline, “Whatever you do, ESET protects your online privacy.”

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