National Bank conducts campaign in France
The Montreal-based National Bank has begun a content marketing campaign aimed at citizens of France who are planning to move to Canada. The campaign was developed by Adviso, with media work by Fuel Digital Media. The initiative consists of digital executions on the CourrierInternational.com website. The creative consists of four pieces of content addressing the topics of budgeting, credit, employment and integration. These are accompanied by digital advertising. The effort will run for three months.
“The pandemic has temporarily slowed immigration into the country, but it won’t prevent future newcomers from preparing for their eventual departure,” said Jean-François Hanczakowski, senior vice-president of client experience and digital at National Bank. “Therefore, we think it’s important to provide them with advice and help them prepare so that the process goes as smoothly as possible when things start moving again. Collaborating with Fuel Digital Media and Adviso allows us to share content in a relevant way, to the right people, and in the right environment.”