ParticipAction readies Great Big Move promotion
By Adnews Staff
Physical fitness organization ParticipAction is preparing a promotional initiative called the “Great Big Move.” During the month of October, the effort will encourage Canadians to be physically active by means of a mobile application that will allow them to virtually explore the country. Participants can form teams of up to eight people which will accumulate points by reaching milestones. The winners will receive up to $20,000 in prizes. The promotion will be supported with social media content, email communications and a 30-minute webinar on Sept. 25.