LCN conducts Quebec campaign
By Adnews Staff
Montreal-based news television station LCN is conducting a campaign in Quebec called “Ça vous regarde.” Developed by Colab Studio, the campaign highlights the work of the station’s staff to keep viewers informed of current events. The effort also focuses on the “bond of trust” between the station and its viewers. The campaign consists of television, digital and print executions featuring personalities from the channel’s various programs.