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Little Caesars conducts Bacausageronihamacon campaign

Pizza chain Little Caesars Canada has begun a new campaign promoting a limited-time special offer called the Five Meat Feast. Developed by No Fixed Address of Toronto, the campaign features a portmanteau describing the five types of meat included with the pizza: Bacausageronihamacon. The effort includes a 15-second television commercial and in-store signage. This week, the campaign added a national toll-free telephone number containing the word that consumers can call to request delivery of a free sample of the pizza. The initiative also includes street posters, social media activities and public relations.

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