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Promise Gluten Free begins online promotion

Irish baked goods company Promise Gluten Free has begun a campaign in Canada timed to coincide with the back-to-school season. During the month of September, the first 500 Canadians to make a purchase at <> will receive a Promise-branded bento box which students can use to bring lunch to school, as well as a notepad that parents can use to include messages of support in the boxes. The giveaway is being supported with a social media campaign developed by Praxis PR. The initiative is intended to attract consumers to the company’s e-commerce website.

“We know that back-to-school looks very different this year,” said Mary Horkan, senior marketing manager at Promise Gluten Free. “Our e-commerce site makes ordering nutritious lunch box staples like our delicious sandwich breads and rolls easy and convenient for parents. The bento box and notepad are a special bonus we hope will make the transition back to routine a little easier.”

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