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Visa begins drive-in sponsorship promotion with TIFF

Credit card company Visa has begun a sponsorship promotion with the Toronto International Film Festival called the “Visa Skyline Drive-In.” The initiative will take place at the CityView drive-in theatre in downtown Toronto, allowing consumers to view films from the festival while maintaining social distancing guidelines. In addition, Visa will use the events to promote local small businesses on-site and in its marketing, as well as food and beverages from local providers of candy, baked goods and other items to be consumed during the films. The Toronto International Film Festival will take place from Sept. 10 to 19.

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