Pelletier joins Bleublancrouge
By Adnews Staff
Bleublancrouge of Montreal has appointed Anik Pelletier to the position of vice-president of brand language. She will head the agency’s staff of marketing translators, editors and copywriters who comprise a unit specializing in brands seeking to enter the Francophone market in Canada. For the past three years, Pelletier has been director of linguistic services, francization and social responsibility at Rogers. Prior to that, she headed the multilanguage services department of US retail chain Target as it entered the Quebec market. She also spent 20 years at HBC in a series of marketing and advertising positions.