Bubblegum Canada launches in Toronto
A new communications agency called Bubblegum Canada has launched in Toronto. The firm’s services include public relations, digital strategy, social media activities and brand partnerships. It was founded by senior public relations leads Lisa Raffaele and Dena Gouweloos. They were previously vice-president and senior director respectively at Punch Canada.
“As a boutique agency, we offer a nimbleness that most larger firms can’t provide, while still operating as a strategic, awareness-building powerhouse,” said Gouweloos. “Agencies can no longer take a one-size-fits-all approach to media relations and digital strategy, and we’re bursting with integrated campaign ideas that move the needle for clients, an especially important task given the current economic climate. We aim to be there for clients every step of the way. Whether it’s an established company that needs a strategic campaign managed from start to finish, a government agency looking for consultation on how to execute a campaign internally, or a new business owner or franchisee excited to announce their launch with a press release, we offer strategic packages that suit every need.”