Clover Leaf begins Bistro Bowls campaign
By Adnews Staff
Canned seafood company Clover Leaf Seafoods of Markham, ON has begun a campaign promoting a new product line called Bistro Bowls. Developed by Crowdiate, the campaign was originally planned for the spring, but was delayed until the fall due to the COVID-19 pandemic. The effort encourages consumers to try the product as an away-from-home lunch. The campaign will launch with two 30-second commercials, called “Same Old” and “Break.”
“Crowdiate’s approach enabled us to solve a challenging brief with a high standard of strategic thinking, creative and production to support the launch of our new Bistro Bowls,” said Paul Gallagher, vice-president of marketing at Clover Leaf.