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Clover Leaf begins Bistro Bowls campaign

Canned seafood company Clover Leaf Seafoods of Markham, ON has begun a campaign promoting a new product line called Bistro Bowls. Developed by Crowdiate, the campaign was originally planned for the spring, but was delayed until the fall due to the COVID-19 pandemic. The effort encourages consumers to try the product as an away-from-home lunch. The campaign will launch with two 30-second commercials, called “Same Old” and “Break.”

“Crowdiate’s approach enabled us to solve a challenging brief with a high standard of strategic thinking, creative and production to support the launch of our new Bistro Bowls,” said Paul Gallagher, vice-president of marketing at Clover Leaf.

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