Roots joins United Hearts For Canada initiative
Toronto-based apparel company Roots has begun a charitable initiative as part of “United Hearts For Canada,” a program run by charitable organization Brands For Canada. Through this initiative, Roots will donate approximate one million dollars worth of products to the program, which will be distributed to families in need nationally. The donations will include clothing, footwear and accessories.
“As a proud Canadian brand, Roots has been committed to supporting our local communities for more than four decades,” said Meghan Roach, chief executive officer at Roots. “In these unprecedented times, we are continuing to give back in the best way we can, through the comfort of our products. We are excited to be working with Brands For Canada on the ‘United Hearts For Canada’ initiative. Through our partnership, we are providing extra support to Canadians across the country.”