RW&CO. breaks Work From Anywear campaign
By Adnews Staff
Montreal-based clothing retail chain RW&CO. has begun a fall advertising campaign called “Work From Anywear.” The campaign features 13 people intended to represent the chain’s fall product line. According to the company, they are “entrepreneurs, innovators, athletes, teachers, tastemakers and mentors” from various parts of the country. The focus of the creative is on clothing with is “versatile and comfortable” that can be work at home or at an office. RW&CO. is a division of Reitmans Canada.
“Our objective remains the same,” said Michele Slepekis, vice-president of marketing at RW&CO. “We want to be there for our customers, boosting their confidence every day as they transition their way in to the new normal. The reality is, even as we work from home, you can't underestimate the power of a good outfit. Our thirteen ambassadors come from different backgrounds, cities and walks of life, but share two things in common: they are all innovators in their respective fields and are inspirations to their communities.”