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Ganong Bros. begins Sunkist Fruit Snacks promotion

Ganong Bros. of St. Stephen, NB, the Canadian licensee of the the Sunkist fruit brand, has begun a back-to-school season promotion called “Unpacking Some Sunshine.” The initiative is primarily in support of the company’s Sunkist Fruit Snacks. Consumers can use the brand’s Facebook and Instagram pages to nominate Canadian organizations that provide support to families. One organization from each of three regions of the country will receive donations of 2,500 pouches of Sunkist Fruit Snacks, as well as 25 backpacks containing a water bottle, lunchbox and box of Fruit Snacks.

The promotion also includes an online contest component called “Share the Sunshine Sweepstakes." Consumers can enter online at <> for a chance to win the grand prize of $2,000, weekly prizes of $100 or a number of instant prizes.

“We take a lot of pride in the knowledge that we can be part of Canadian families' transition back to school,” said Bryana Ganong, president and CEO of Ganong Bros. “We also know that school is going to look a bit different for families this year, and so in a period of uncertainty, the Ganong team wanted to step-up and help add a little sunshine to our customers lives, bringing the joy, nostalgia and familiarity of the ‘back-to-school rite of passage’ and creating a way for our customers to share those sentiments with others as well.”

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