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Ikea conducts Marilyn Denis Show campaign

Furniture retailer Ikea has begun a promotion in collaboration with CTV in support of its upcoming 2021 catalogue. The promotion will take place on The Marilyn Denis Show until Aug. 23. During three segments of the show, design experts from Ikea will discuss with show host Denis ways to create an “inexpensive, stylish and functional space” in their homes. These will be accompanied by social media content on Pinterest and segments on the show’s podcast.

The campaign also makes use of a 30-second co-branded commercial that is airing on CTV, CTV2, CTV Life, CTV Comedy, CTV Drama, E!, Much, MTV, Discovery, Animal Planet and Discovery Science. CTV is a subsidiary of Bell Media.

“We’re thrilled to be working with Ikea on this exciting and stylish campaign that demonstrates The Marilyn Denis Show as a destination to find inspiration for all areas of life,” said Justin Stockman, vice-president of brand partnerships and client strategy at CTV. “This partnership gives viewers a unique look at the upcoming 2021 Ikea catalogue, while showcasing the custom, multi-platform content opportunities that Marilyn offers international brands.”

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