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The Works Gourmet Burger Bistro rebrands

The Works Gourmet Burger Bistro, a restaurant chain based in Oakville, ON, has undertaken a rebranding initiative. The company will now operate as The Works Craft Burger & Beer. According to the company, the new name is intended to better reflect its new menu. The rebranding also includes new staff uniforms and a redesigned website. To promote the new branding, the chain will give away free hamburgers, poutine and milkshakes via Facebook, Instagram and Twitter during the week of Aug. 17. The Works is a subsidiary of MTY Food Group.

“We are thrilled to introduce the new Works Craft Burgers & Beer, which we feel is a better expression of our brand as it highlights our key focus on gourmet crafted burgers & enhanced craft beer selection,” said Bruce Miller, president of the company. “Our guests can still enjoy the same great burgers & beers they've come to love, plus some soon to be new favourites.”

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