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Scene, Universal Music ready Scene Music promotion

Loyalty program Scene is preparing a joint promotion with music label Universal Music Canada called “Scene Music.” The initiative will begin will an online interactive livestream of exclusive musical content at <>. The event will be streamed from The Rec Room Toronto in Aug. 26 for Scene members. Participating musical acts will include The Beaches, Valley and Soran. The performance will also raise funds for Boys and Girls Clubs of Canada. Scene is jointly operated by Scotiabank and Cineplex.

“We’re excited to partner with Universal Music Canada on this new endeavour,” said Matthew Seagrim, managing director of Scene. “As Canada’s top entertainment loyalty program, Scene is committed to bringing unique and exciting experiences to our members. This new partnership will help foster the discovery of new artists and ultimately bring people together again through intimate concerts and exclusive content.”

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