Cadillac Fairview joins Canada United promotion
Toronto-based real estate developer Cadillac Fairview has joined a national initiative by RBC called “Canada United” intended to support local businesses during the COVID-19 pandemic. From Aug. 28 to 30, the promotion will encourage consumers to dine and shop locally to support the economy. As part of the effort, Cadillac Fairview is conducting a contest which will give away 50 prizes of $5,000. This is in addition to the $250,000 in funding and prizes that will be provided by RBC. Consumers can enter via the Live by CF mobile application or by posting images of themselves at a CF property on Instagram.
Also, the company will install a 40-foot-wide “Inspiration Wall” at its CF Toronto Eaton Centre shopping mall during the promotion. The creative, which uses the support of local businesses as its theme, was created by Toronto artist Meaghan Claire Kehoe.