Le Parc debuts downloadable mask designs
Toronto-based design firm Le Parc has begun a pandemic-themed promotion during which it will distribute face masks decorated with images of smiles to its staff. According to the company, the effort is intended to improve the emotional well-being of its employees. It has also made the designs available online at <http://www.leparcdesign.com/le-parc-masks> for consumer who wish to make their own masks. The design comes in four pop art-themed styles. Le Parc is the design subsidiary of Juniper Park TBWA.
“Wearing a face mask conceals part of the face and therefore hides our expressions,” said Nathalie Cusson, creative director at Le Parc. “The smile is a powerful expression in communication, a social lubricant. In creating these masks, we wanted to playfully share a smile with our team and give them the ability to spark a moment of joy in their colleagues, friends, and loved ones.”