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Pinterest debuts Skin Tone Ranges feature in Canada

Social media service Pinterest has launched a new feature in Canada called “Skin Tone Ranges.” The feature allows users to filter beauty-related search results by skin tone. According to the company, the feature is intended to allow users greater personalization when searching for beauty products. The feature, originally launched in the United States, is now also available in the United Kingdom, Ireland, Australia and New Zealand.

“Pinterest is the home of inspiration, but it’s hard to be inspired if you don’t feel represented,” said Annie Ta, a product manager at Pinterest. “We’re making each person’s Pinterest experience more relevant to them through new technology and ways to control the beauty results they see. With these updates, Pinterest is becoming a more inclusive place to discover and shop for beauty ideas. No one should have to work extra hard to uncover personalized ideas, and all should feel welcome. A more diverse Pinterest is a more useful, positive and powerful one."

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